Written by Delaney McWalters, PRO NE Marketing Coordinator

PRO has announced that it is working with iSpy, a design agency led by Deborah Sauri, on a new national brand. The logo can be modified for local affiliates, events, awards, and other practical applications. This is a huge win for PRO as iSpy is one of the most sought-after agencies in the country.

iSpy has designed logos for some of the biggest brands in the world, including Coca-Cola and the Olympics. So, it’s no surprise that PRO has tapped them to create a brand that can be used across the country. The new logos are intended to be more versatile than the current ones, which will come in handy for local affiliates, events, awards, and other practical applications.

An organization’s brand is its most valuable asset. A strong brand can attract and retain customers, differentiate an organization from its competitors, and create shareholder value. Branding is important to an organization for three primary reasons:

1. A brand is the face of an organization
A brand is the face of an organization. It is what customers and clients see when they think of the company. The brand represents the company’s values, mission, and culture. It is the first impression that potential customers have of the organization.

2. A brand builds trust
A brand also builds trust between the organization and its customers. When customers see a consistent brand, they know what to expect from the company. They know that the company is reliable and trustworthy. A strong brand also helps to attract new customers and retain existing ones.

3. A brand differentiates an organization from its competitors
Finally, a strong brand differentiates an organization from its competitors. In a crowded marketplace, a well-known and respected brand can be the deciding factor for customers when choosing between similar products or services.

We’re thrilled to see PRO working with iSpy on a new set of national logos. iSpy is one of the most sought-after design agencies in this area, and we’re confident that they will produce a logo that is both versatile and reflective of who PRO is today. We can’t wait to see how the new logo will be used in the future. The new branding will be revealed in early 2023.