By Cheryl Savit, Savvy Words for Kevin Cradock Builders
The March PRO NE meeting kicked off with announcements. Guests recognized at the meeting included Marissa Spain, of Collaborative Concepts; Patrick Planeta and Corey Gans of Planeta Design Group; Liam Fitzgerald of LMS Excavating; Dana Emmot, guest of Jodi Swartz of KitchenVisions; Jacquline Sagl of Sagl & Associates, guest of Kathy Bush-Dutton; and Eric Salmi, guest of Von Salmi. Waite also recognized new members Diane Burcz, Diane Burcz Interior Design; Mike Szymanski, Ryan Building Products; and Tara Pavia and Dan Abramson, simpleHome.
Former Executive Director and current CEO of Lavallee Systems, Michelle Glassburn, spoke about the TradesUp Inc. Scholarships available. The Career Kickstarter scholarship is named in memory of James Marcotte, Dovercraft, Inc. Deadline for high school seniors to apply is April 8, 2022.
Glassburn also recognized Dawn Duplessis, former marketing manager for PRO NE. She has taken another position and Wednesday was her last meeting. Finally, Allison Iantosca of F.H. Perry Builders spoke glowingly in her tribute to Tom Messier, a longtime member, who is retiring from his company.
The marketing panel was then moderated by Board Chair Justin Zeller, President of Red House Design Build. Panelists were Allison Iantosca, F.H. Perry Builders; Kevin Cradock, Kevin Cradock Builders; Eric Adams, Adams + Beasley Associates; and Peter Feinmann, Feinmann, Inc.
The panelists touched on all the ways they differentiate themselves in their marketing and the tactics they used to reach out to their ideal clients. Through storytelling in their marketing channels and sharing their core values, all of these PRO NE member companies attract qualified leads.
Among the topics that were discussed are:
- Instagram and social media
- Professional photography
- Award submissions
- Digital marketing
- Employee relationships
The entire panel discussion can be viewed here: https://www.youtube.com/watch?v=NroRFy9xkGY&t=13s