Mission, Vision, Values, Ethics & PRO Pledge

Mission

Built by remodelers, for remodelers, PRO is dedicated to supporting driven, growth-minded remodelers through education, community, and innovation.

Vision

We envision a thriving remodeling industry where professionals are empowered to reach their full potential, equipped with the knowledge, skills, and community support to build a brighter future.

Core Values

Integrity – Do the right thing
Professionalism – Respect for people, pride in craft
Education – Always learning
Community – Build together

Focus

Mentorship
Workforce Development & Youth Engagement
Member Centric Programming

Code of Ethics

Each member is pledged to observe high standards of honesty, integrity, and responsibility in the conduct of business:

By promoting in good faith only those products and services which are known to be functionally and economically sound, and which are known to be consistent with objective standards of health and safety.
By making all advertising and sales promotion factually accurate, avoiding those practices which tend to mislead or deceive the customer.
By writing all contracts and warranties such that they comply with federal, state, and local laws.
By promptly acknowledging and taking appropriate action on all customer complaints.
By refraining from any act intended to restrain trade or suppress competition.
By attaining and retaining insurance as required by federal, state, and local authorities.
By attaining and retaining licensing and/or registration as required by federal, state, and local authorities.

PRO Pledge

We are professionals. We are PRO.

We are responsible:

To our clients: to be honest, ethical, and competent in all we do for them
To our employees: to provide safe and rewarding workplaces, free of discrimination
To our fellow members: to act as colleagues, not competitors, and to lift each other up
To our communities: to be the positive and trusted face of our industry
To our natural and built environment: to be good stewards of both
And to our industry: to ensure its growth and good health